Large and small businesses alike share the confusion of a volatile and shaky economic future in 2012. I know, as a business owner in these times, I need get my head out of the sand. I need to keep up with the Jones’ and countless others who have put 2011 behind them, moving forward with a reduced expense budget and searching for unconventional ways to market their business.

At Media DUCK Brands we were fortunate to see some growth year over year in 2011. Despite a lackluster 3rd quarter and a poor 4th quarter, the first half of 2011 was excellent. 2012 begun with the same new growth as 2011, the test is to carry that same first half of the year success into the last half of 2012.

Perhaps you’re in the same position.

Allow me to share what we at Media DUCK began last year at the end of the third quarter, and what you can do, even if you only begin now.

1) We began canceling any duplicate and or overlapping services and providers. That only, provided easier and more convenient day to day support with our workload. To do this, we retrained staff to better use their time in a more productive manner. And heightened our understanding of the best software, services and providers, using a 100% of a software, service and or providers full capacities rather than 60-70%.

2) Carrying out the point above has taken nearly two full quarters to complete. But with elimination of underutilized phone services and lines, retooling and combining our independent Support ticket program with our CRM and Project software from Worketc. Has all contributed to reduce costs and has stepped-up our overall services and organization at Media DUCK.

These two items above will save thousands of dollars in 2012, while assisting Media DUCK in sales building as well. Programs like Worketc may work for Media Duck; it may not suit your business’s needs. There are many CRM, Project and Support programs and or services available; I know I’ve reviewed all.

David Schlatter

Managing General Partner

Media DUCK Global