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Media DUCK Connections

By david Zacarte, Mar 15 2015 09:40PM

Before discussing a coalescence of analogue and digital marketing strategies for new and young businesses. I want to share with owners of older and established business. Those many years senior to the new and younger business of only a couple of years. Here’re a couple of points as to why having a professional website for your business is important.

Value of your business at the time you retire and or sell will be affected by a minimum of 20% plus if you don’t have a website. Often it’s considerably more depending on your industry type. Most likely the person purchasing your business will be of the X or Millennial generation. They know, live and breathe the value of the World Wide Web. The idea of purchasing a business with no or worse a poor Internet presence is unthinkable regardless of the years of success your business has had. It won’t calculate in the future. And the future is here.

As the age of your targeted demographic engulfs more of the X and Millennial’s generations your business’s current prosperity will begin a sudden and quick decline. You’ll blame the economy and numerous other possibilities. But the fact will be the same for you as for millions of other business owners. You procrastinated your opportunities and future away, simply by not having a simple yet highly valued by 21st century standards, website for your business.

As with the value of your business discussed in the above previous point. The younger in mind-set to the Internet (X & Mill’s) are now your customers and potential customers and they’ll and are shopping and searching for your services and or products how? You know. The World Wide Web. How will they find your business? Oh you say by word of mouth like the last (20-30) years. Got news for you. Word of mouth today is called Social Media. And Social Media is on the World Wide Web. And your Business Website is part of that new circle of life.

**If you have a current website be sure to discuss with your developer keeping it up to date and refreshed with new information, call to actions, products and services displayed and well listed. There’s much more to know, but a good website design and marketing company will know how to advise and what to do to keep you and your business at the top of your game.

Until next, I’m: David Schlatter at Media DUCK Global.

By david Zacarte, Sep 22 2014 04:44PM

Increase the Value of Your Business by 20% in less than a Year.

With the growth and foreseeable future of the Internet in 2000 and 2001, Financial Accounting Standards Board (FASB) changed how businesses can define intangible assets with the Statement of Financial Accounting Standards 141. It’s only a matter of time before the IRS adjusts for a business’s virtual intangibles relevant to a business’s value.

Many businesses already reap the Reward of owning a professional built interactive, user friendly, analytic website for their business. First Reward of owning a professional website, the most affordable, least costly form of marketing your business. Second Reward, the connectivity between your current and potential customers 24/7, with immediate cost savings. Third Reward, the immediate increase in the value of your business. (There are considerably more Rewards to having a business website. For the purpose of this article we’re only focusing on website value to business resale value.)

The minimal website value to business resale value is 20%. With many businesses reaching near 100% of total resale value through their website. Since many businesses have reached the 100% resale value via their website, such as non-inventoried mail order and publishing businesses as examples. Therefore, using current accounting Standards and market trends. Valuating your business resale value up by 20% determined by the overall value of your website, is facing head-on the reality of the 21st Century digital world. On the other hand businesses without a professional, brand/image, marketed, and analytic user friendly website, may be devalued by a minimum of 20%.

You want to retire or simply sell your business for a variety of reasons. John Doe walks in and asks your price. John Doe is 20-45 years of age. Next question from John Doe is, do you have a website for your business? As fast as you’re giving the answer with URL to your website, John Doe is viewing your website on his smartphone or tablet. Most likely and I guarantee, he’s Googling, Yahooing and or Binging your business website. Immediately he knows the ranking for your website, its speed, functionality to customer satisfaction (Primarily his) and a host of other important values relevant to a business website in today's rural, urban and world markets. John Doe will accept your price or a lower counter-offer based on what your current Web-Presence is. (Web-Presence is inclusive of but not limited to: Website graphics, User friendliness, analytics, SEO, Content, Interactivity or not, Speed, Layout, Linkage and more.)

Before you ask me the question, I can already give you the answer, NO! You can’t suddenly build your own or have a professional build a website for your business to immediately gain value and interest from a potential buyer of your business. Simply asking for your website’s analytics will tell the buyer all the facts about your website’s performance (At least in part. A large part.) The immediate value added to your business’s resale value from having a website is fact. But months and years of Web-Presence is vital to a registered value of 20% or better. However, having a professional website at all, is the first start and a bump in your business’s value, based on the website itself.

• Build a website yourself: 1-2% immediate value to business’s resale value.

• Have a friend or relative build your website: 1-5% immediate value to business’s resale value.

• A Professional website built: 10% +, immediate value to business’s resale value. This could be considerably higher based on the nature, industry and or geo-demographics of your business.

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