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By david Zacarte, Jul 29 2014 09:13PM

All too often do businesses and organizations have their website built then pay no attention to it afterwards. It’s easy to fall into the ideology of ‘Field of Dreams” “If I have it built, customers will come.” This has led to unsatisfied clients of website design companies. Frustrated with the lack of apparent success from their business website.


As a business owner with a website there’re several items you should weigh. Your business website is the least expensive while the most successful form of advertising and marketing you have. Understanding accepting faith this, is important to the success of your website. Applying the same time and principles to your website as you do older more comfortable conventional advertising and marketing is a first step.


The Virtual World is as real as the sign above your business’s door displaying your Name and Logo. Its a world based on faith. Faith based because you can’t touch it nor is it, right in front of you as the front door of your business. The Virtual World which encompasses your business website boggles the mind. Its non-logical to our normal conscious awareness, therefore doesn’t make good business sense. However, the Internet is real, here to stay, the first impression most potential customers of your business will have of your business.


Applying the same conventional advertising skills you have successfully used over the years on your business website, will save hundreds if not thousands of dollars yearly. Well placed marketing dollars on your website’s search optimization and promotion will result in year over year increases to your sales.


By david Zacarte, Jan 13 2014 03:00PM

01/13/2014


If there’s one New Year’s resolution you should have for your business. A word or two to the wise. “Website and Internet Marketing.” Start with the website. Don’t have one. Get one. Have a website, review it. Is my website a good reflection of my business? (Brand) If not, talk with your current website designer. Next, am I marketing my website (Business) equally in all ways to my conventional marketing? If not, then talk with your current website designer.


Yes, I am asking you talk with your current website designer first. Your website designer is number one when it comes to Branding and Marketing issues with your online (Internet) Presence. He/she who controls the design of your website is pivotal to the Marketing of Your Brand (Business). Now comes the tough decision.


Many businesses owners (Most Corporations excluded) haven’t yet taken seriously the importance of an online Internet Presence in Today’s marketplace. If you subscribe to that thought. Then certainly you can see the writing on the wall. In Tomorrow’s marketplace the value of a professional Website and Internet Marketing is essential.


It’s not unusual that I receive phone calls for Website Design and Internet Marketing from business owners who thought it a good idea to have a friend, immediate family member, distant cousin, college professor, neighbor or home based desktop publisher build their website. Most did it out of saving dollars. Others pressured and I know, it’s hard to say no to your wife’s favorite niece or nephew, best friend…you know. I’ve been there. In the end, it can cost you more than relationships, it can cost you, your business and/or family’s livelihood.


It’s time. The time to migrate your business’s storefront and or sales to a Professional Internet Presence (Website and Marketing) has not only come. But is rapidly passing, passing you by. Professional Website Design and Internet Marketing isn’t getting less expensive, it’s growing in cost. Printed phone books and other forms of printed promotional items are disappearing. By 2016-2018 these publications will be nonexistent, mostly. As colleges turn out more Tech educated graduates and costs of running any professional business grow. And fewer and fewer print publications are still in business or used. The more demand for Website Design and Internet Marketing, logically the higher the cost.


Getting your business placed/seen on the World Wide Web isn’t as easy as it appears. It isn’t cheap and not getting less expensive. Now is the time to improve, start or redo your Internet Presence with a Professional service of your choice. Building a strong relationship with your Website Designer or Developer and Internet Marketing Service now. Will save dollars, headaches, loss of business and business value and Net-worth a short time down the way.

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