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Media DUCK Connections

By david Zacarte, Aug 30 2017 01:17PM

Your approaching the final stretch of 2017, as we near the final month of the third quarter. Time to evaluate your business’s online and conventional marketing strategies before the holiday packed fourth quarter of this year. Even if you are a services oriented business, the fourth quarter may be traditionally, a slower time for your business. Wouldn’t it be good, to see a boost of 5-10% or better, over last year’s fourth quarter? Of course.

Review your website and online advertising (Like newsletters, email-blasts, correspondences, Google+, Social Media and more). Be sure your website is up-to-date. Current pricing, deals, specials, descriptions of products and services, newest relevant pictures and videos. Your business website needs to stay relevant and current for customers and with the Search-engines crawling your website and indexing your information for potential new customer searches.

If your website doesn’t meet the same standard, you expect your business to meet with its customers, then change is in order. Talk to your current website designer or developer, discuss developing and or upgrading your site to be, its best. Talk about potential specials and events, timely posting to the website over the next quarter. Also, review your website’s Internet reports regularly, they can help define, the strengths and weaknesses of your business website.

David Schlatter

Media DUCK Global

By david Zacarte, Mar 15 2015 09:40PM

Before discussing a coalescence of analogue and digital marketing strategies for new and young businesses. I want to share with owners of older and established business. Those many years senior to the new and younger business of only a couple of years. Here’re a couple of points as to why having a professional website for your business is important.

Value of your business at the time you retire and or sell will be affected by a minimum of 20% plus if you don’t have a website. Often it’s considerably more depending on your industry type. Most likely the person purchasing your business will be of the X or Millennial generation. They know, live and breathe the value of the World Wide Web. The idea of purchasing a business with no or worse a poor Internet presence is unthinkable regardless of the years of success your business has had. It won’t calculate in the future. And the future is here.

As the age of your targeted demographic engulfs more of the X and Millennial’s generations your business’s current prosperity will begin a sudden and quick decline. You’ll blame the economy and numerous other possibilities. But the fact will be the same for you as for millions of other business owners. You procrastinated your opportunities and future away, simply by not having a simple yet highly valued by 21st century standards, website for your business.

As with the value of your business discussed in the above previous point. The younger in mind-set to the Internet (X & Mill’s) are now your customers and potential customers and they’ll and are shopping and searching for your services and or products how? You know. The World Wide Web. How will they find your business? Oh you say by word of mouth like the last (20-30) years. Got news for you. Word of mouth today is called Social Media. And Social Media is on the World Wide Web. And your Business Website is part of that new circle of life.

**If you have a current website be sure to discuss with your developer keeping it up to date and refreshed with new information, call to actions, products and services displayed and well listed. There’s much more to know, but a good website design and marketing company will know how to advise and what to do to keep you and your business at the top of your game.

Until next, I’m: David Schlatter at Media DUCK Global.

By david Zacarte, May 20 2014 04:02PM

The world has become a social digital society. It's here, no doubt about it. With plenty of social media forums, Facebook, Twitter, LinkedIn to mention a few bigger players. Plus a multitude of other social media websites to choose from or add to your everyday opportunity of opining, gossiping and more. I believe Hedda Hopper would’ve given anything to have the direct pipeline to millions everyone has access to today.

Yesterday my wife, youngest son and I saw Godzilla. We enjoyed the movie yet something bothered me. Why San Francisco couldn’t evacuate before Godzilla and MUTO fight it out. With speed of light transmissions, instant gram, Facebook, You Tube and every other social media source how it is possible to not have had an early warning. After all, my wife and I found out through Facebook before we received the call, our youngest daughter’s engagement. The Neighbors knock-down dragged-outfight is all over the social media before the police arrive. At (30) knots it would have taken Godzilla (67) hours. Nearly 3-days to arrive in the Bay. Granted MUTO flew, but the destruction didn’t begin for at least two days.

My point, yes millions use social media. But like baseball, if a ball thrown to first base on a single run and there’s no first baseman to catch it. What’s the point? Social Media Marketing sent at the right time, with the right content caught by the right person. (3) Rights, make it RIGHT Marketing.

How’s your Social Media Marketing working? RIGHT, I hope.

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